The Big Spaceship team, and our phenomenal production partners, are responsible for concepting and producing seasonal Starbucks social campaigns from start to finish.

Please find highlights from my favorite campaigns below, as well as a gallery featuring even more of our work.


FOR THE LOVE OF COLD (COFFEE)

Cold is relative, but the way year-round cold coffee drinkers enjoy their coffee isn’t. They’re loyal to the soil, even when it’s iced over and frozen solid.

So we’re going to celebrate their lifestyle by highlighting that dedication throughout even the most inclement winter weather. 

Because whatever enjoying cold coffee in the cold means to you–Starbucks helps you be your bravest, boldest, always-sipping-the-coldest self.

Oh nothing to see here, just the most engaged with tweet in Starbucks history. And yes, I do like my own tweets.

Oh nothing to see here, just the most engaged with tweet in Starbucks history. And yes, I do like my own tweets.

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Iced, no matter what. ❄️

Iced, no matter what. ❄️

Frosty feels. ❄️

Frosty feels. ❄️

Cold as ice and oh so nice. ☃️

Cold as ice and oh so nice. ☃️

Finally, it’s *cold* Cold Brew time. ❄️

Finally, it’s *cold* Cold Brew time. ❄️

It’s a lifestyle. ❄️

It’s a lifestyle. ❄️

It’s never too cold for Cold Brew. ❄️

It’s never too cold for Cold Brew. ❄️

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CD: Adam Gloo + Kristina Caizley

AD: Sarah Fisher


S’MORES LIFE

Starbucks finally brought back the beloved S’mores Frappuccino in 2019.

But they needed more than a relaunch, they needed to turn a fan favorite into a fanatical phenomenon.

Welcome to S’MORES LIFE. It’s not just a drink, it’s a lifestyle. 

First, we teased the return of S’mores Frappuccino with some help from our most, um, eager fans.

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Then we let the world know S’mores Frappuccino is back by showing off our most epic reunion pics.

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We launched the #SmoresLifeContest with the help of real S’mores superfans and an epic S’mores set.

Fast forward to April 30: Wind in your hair. #SmoresFrappuccino in your hand. And if you’re extra lucky, a s’mores swing. ☀️

Fast forward to April 30: Wind in your hair. #SmoresFrappuccino in your hand. And if you’re extra lucky, a s’mores swing. ☀️

Can we just jump forward to April 30 plz! 🙌 Yes S’mores is coming back and YES this is a giant S’more trampoline.

Can we just jump forward to April 30 plz! 🙌 Yes S’mores is coming back and YES this is a giant S’more trampoline.

Grab your s’morkels, S’mores returns on April 30. 🏊‍♂️🏊‍♀️

Grab your s’morkels, S’mores returns on April 30. 🏊‍♂️🏊‍♀️

From tank tops to totes to dad hats, we gave a few lucky #SmoresLifeContest winners everything they needed to live their best S’mores Life.

Even a custom Sip Kit to ensure their lipstick stayed put from the first sip to the last.

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Press: Forbes / Allure / Style Caster / Hype Bae / Trend Hunter / Elite Daily / Sheen

CD: Stevie Archer

Sr. CW: Greg Berman

AD: Sarah Fisher

Photo: Johan + Sydney


THE GALLERY


MERRY COFFEE

Holiday Campaign ‘19

 
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The forecast is feeling festive. ❄️

The forecast is feeling festive. ❄️

Toasty from the inside out.

Toasty from the inside out. 🧤

Holiday favorites are here, all wrapped up in festive cheer. 🎁

Holiday favorites are here, all wrapped up in festive cheer. 🎁

Made with minty, merry magic.⁣ ❣️

Made with minty, merry magic.⁣ ❣️

It's beginning to look a lot like…✨

It's beginning to look a lot like…✨

Fraps are smooth as ice and oh so nice. ⛸

Fraps are smooth as ice and oh so nice. ⛸

Holiday handwarmer. ❤️

Holiday handwarmer. ❤️

The top of everyone’s list. 💚

The top of everyone’s list. 💚

Guess who’s coming home for the holidays…☃️

Guess who’s coming home for the holidays…☃️

White chocolate snowflakes and mountains of whip. Feeling more merry with every sip. ❄️

White chocolate snowflakes and mountains of whip. Feeling more merry with every sip. ❄️

Deck the whip with bits of brulée! 🎶

Deck the whip with bits of brulée! 🎶

Caramel Bru-yay! ✨

Caramel Bru-yay! ✨

CD: Stevie Archer

AD: Sarah Fisher

Photo: Jenna Gang


WELL-BEING IS THE WAY

Winter Campaign ‘20 + ‘21

Unwrap this cozy classic. ✨

Unwrap this cozy classic. ✨

Crack open the new, just for you Coconut Milk Latte. 🥥

Crack open the new, just for you Coconut Milk Latte. 🥥

Praise bee! 🍯

Praise bee! 🍯

Start your day bright.  ✨

Start your day bright. ✨

Ta-da! Every sip of the new Pistachio Latte is magic. 💚

Ta-da! Every sip of the new Pistachio Latte is magic. 💚

All that glitters is good. ✨

All that glitters is good. ✨

Surround yourself with goodness. 🥥

Surround yourself with goodness. 🥥

Uh huh, honey. ✨

Uh huh, honey. ✨

Name a better non-dairy duo.  🍯

Name a better non-dairy duo. 🍯

Because there’s always time for some you time.

Because there’s always time for some you time. 💚

Cozy as can be. 💛

Cozy as can be. 💛

Always hits the spot. 🎯

Always hits the spot. 🎯

This one’s a keeper.  🍯

This one’s a keeper. 🍯

Good on the go.  🍯

Good on the go. 🍯

Pistachio-so-tasty. 💚

Pistachio-so-tasty. 💚

CD: Adam Gloo & Kristina Caizley

AD: Sarah Fisher

Photo: Kate Mathis + Julia Stotz


SIP THAT BLUE SKY FEELING

Spring Campaign ‘20

Up, up and amazing. ☁️

Up, up and amazing. ☁️

1 cloud, 2 cloud, 3 cloud, foam! ☁️

1 cloud, 2 cloud, 3 cloud, foam! ☁️

Your perfect matcha. 💚

Your perfect matcha. 💚

Matcha mood. 💚

Matcha mood. 💚

Coffees just want to have foam.  ☁️

Coffees just want to have foam. ☁️

Dreamy drizzles of caramel and cocoa. ☁️

Dreamy drizzles of caramel and cocoa. ☁️

💚 Swirling with goodness. 💛

💚 Swirling with goodness. 💛

💚 It’s good to have good options. 💛

💚 It’s good to have good options. 💛

Made with only the cutest cumulus clouds. ☁️

Made with only the cutest cumulus clouds. ☁️

Every cloud has a caramel lining. ☁️

Every cloud has a caramel lining. ☁️

Every sip is a blast. 💛

Every sip is a blast. 💛

Flavor in full bloom. 💛

Flavor in full bloom. 💛

CD: Kristina Caizley

AD: Sarah Fisher

Photo: Julia Stotz