The Big Spaceship team, and our phenomenal production partners, are responsible for concepting and producing seasonal Starbucks social campaigns from start to finish.
Please find highlights from my favorite campaigns below, as well as a gallery featuring even more of our work.
FOR THE LOVE OF COLD (COFFEE)
Cold is relative, but the way year-round cold coffee drinkers enjoy their coffee isn’t. They’re loyal to the soil, even when it’s iced over and frozen solid.
So we’re going to celebrate their lifestyle by highlighting that dedication throughout even the most inclement winter weather.
Because whatever enjoying cold coffee in the cold means to you–Starbucks helps you be your bravest, boldest, always-sipping-the-coldest self.
CD: Adam Gloo + Kristina Caizley
AD: Sarah Fisher
S’MORES LIFE
Starbucks finally brought back the beloved S’mores Frappuccino in 2019.
But they needed more than a relaunch, they needed to turn a fan favorite into a fanatical phenomenon.
Welcome to S’MORES LIFE. It’s not just a drink, it’s a lifestyle.
First, we teased the return of S’mores Frappuccino with some help from our most, um, eager fans.
Then we let the world know S’mores Frappuccino is back by showing off our most epic reunion pics.
We launched the #SmoresLifeContest with the help of real S’mores superfans and an epic S’mores set.
From tank tops to totes to dad hats, we gave a few lucky #SmoresLifeContest winners everything they needed to live their best S’mores Life.
Even a custom Sip Kit to ensure their lipstick stayed put from the first sip to the last.
Press: Forbes / Allure / Style Caster / Hype Bae / Trend Hunter / Elite Daily / Sheen
CD: Stevie Archer
Sr. CW: Greg Berman
AD: Sarah Fisher
Photo: Johan + Sydney
THE GALLERY
MERRY COFFEE
Holiday Campaign ‘19
CD: Stevie Archer
AD: Sarah Fisher
Photo: Jenna Gang
WELL-BEING IS THE WAY
Winter Campaign ‘20 + ‘21
CD: Adam Gloo & Kristina Caizley
AD: Sarah Fisher
Photo: Kate Mathis + Julia Stotz
SIP THAT BLUE SKY FEELING
Spring Campaign ‘20
CD: Kristina Caizley
AD: Sarah Fisher
Photo: Julia Stotz