The draftLine team is the go to for all real time, earned and campaign moments for Bud Light’s socials. I’ve had the pleasure of both contributing to and leading our awesome team through creating memes, social shoots, partner content, an entire brand refresh and so much more.

Bud Light was one of the OG meme-brands, and here are some of the favorites I made with Edward Stockwell, Kelsey Mihachik, Paul Green, Dan Camano and more.

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How to make the perfect drink

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After Adidas revealed their 2022 #ReverseRetro jerseys, Paul Green pitched this post which went on to be our most liked Twitter post of the year.

Inspired by Martin’s awesome spot, we created the #EasyCarryContest to get fans hyped on getting rounds of Bud Light throughout every round of March Madness.

We had the meme accounts in on it, and even shot our own live videos during March Madness.

We had creators drop fire content without every dropping a glass.

We made limited edition TEU cans for our 3 star players, and one for the rest of the class.

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Bud Light is the perfect draft, so leading up to the NFL draft we partnered with Greg Olsen to challenge fans to predict the entire first round perfectly for their chance to get paid like a first round pick. We teased Greg’s comeback, secured the bag for huge prize money, and held our breath to see how many fans predicted the right picks… Nobody made it past 3.

We discovered Travis Kelce was on track to hit 10,000 yards in his 10th year in the league, so we decided to give away $10,000 worth of beers.

We made a series of regional spots featuring pro boxer Teofimo Lopez and bull rider Cooper Davis.

Co-written with Edward Stockwell and Hector Jamesson.

We wrote this script for Kittle and the 49ers social team to deliver to hype up the best holiday in the world, National Tight Ends Day.

Wow, you scrolled down far enough to watch the one and only project I did for Budweiser! You deserve a beer.