And on the seltzer side of things, our team also handled a majority of new product launches as well as day to day social.

Bud Light Seltzer Social

We needed to make it clear there was no beer in Bud Light Seltzer.

Tiny bubbles, huge flavor.​

Who’s ready to have a night?​

Taste to tie dye for.

Clearly the best choice. 

We sure are.

All flavor. No beer.​

So naturally, we made clear cans (which doubled as VIP tickets) to kick off our 2023 activation at Lollapalooza.

The event also included an epic record-pressing station making clear vinyls out of recycled materials.

Misconceptions Board Game

There are tons of misconceptions about beer being in Bud Light Seltzer, so we made a real drinking game to burst that bubble.

 
 

2023 Fall Flavors Pack

Led creative development with Alex Azzi.

2023 Summer Promo Pack

Led creative development with Paul Green.

Bud Light Seltzer Fall Flannel Variety Pack

Launching the pack via the “Bud Light Seltzer Caféigh” on our Twitter.

Bud Light Seltzer Ugly Sweater Variety Pack

We launched the pack by throwing an ugly sweater party on our Twitter.